Introduction To Digital Marketing And Brand Management
Helen Foord is a multi-award winning, global, strategic marketing and business development consultant passionate about empowering people to make a commercial and professional difference, in a socially, environmentally, financially and communicationally responsible way. Specialising in the legal sector, she has over 20 years-experience, across a number of in-house and agency roles, supporting organisations towards achieving their business objectives.
In setting up ELE Global she has created the first responsibility-focused strategic communications agency for the legal sector, advocating the Triple Bottom Line, recording and reporting on performance across economic, environmental and social measures.
What will I learn?
An introduction to marketing digital events
As more festivals and events move online not only have methods for marketing them changed but so have target audiences and opportunities for promotion. In this one hour introduction to marketing events, marketing expert Helen Foord will set out a blueprint for marketing digital events. This session will include guidance on how to research opportunities and competition, identify target audiences, set out tone of voice, create a marketing plan, set a marketing budget, report on performance and tips for marketing that span the marketing mix.
Do I need any experience?
NO this event is suitable for people with little or no experience. Helen Foord will talk you through all the different aspects of the role and will then be able to have a conversation about her career and how she started in the industry.
Does it cost anything?
NO this event is free
How long does it last?
The event will last around 2hrs and you will need to be able to access Zoom on a digital device.
Who is this event for?
If you are aged 16-25 and are interested in finding out more about a career in digital marketing then this event is for you!